The program examines the six areas that make up companies and their optimal management, through the strengthening of leadership skills and a managerial perspective focused on innovation and results.

• Module 1. Environment, Strategy and Competition

  • Economic and legal environments
  • Strategy and competition
  • Foreign trade: internationalization strategies

• Module 2. General Management

  • Organizational structures
  • Managerial skills
  • Human resource management
  • Human behavior in innovation
  • Ethics and corporate social responsibility

• Module 3. Strategic Marketing

  • Market research
  • Introduction to marketing
  • Strategic marketing management

• Module 4. Sales and Communication

  • Commercial management
  • New trends in advertising
  • Corporate communications

• Module 5. Accounting and International Finance

  • Accounting and consolidation
  • Management control
  • International finance

• Module 6. Corporate Finance

  • Financial management
  • Financial taxation
  • Products and operations in financial markets
  • Stock market and forms of payment

• Module 7. Operations Management

  • Operation strategies in management
  • Operations in practice
  • Operations in competitive environments

• Module 8. Technology and Innovation

  • Quality and innovation
  • Technological environment and information systems
  • Strategic innovation

• Module 9. Master's Thesis

• Module 10: Internship

  The Master's Thesis is the culmination of all the work carried out throughout the program. It must be an entrepreneurial project based on an innovative and viable idea that students have developed throughout their time in the Master's program. It involves the creation, implementation and operational analysis of all decision-making areas, as well as financial and risk forecasting for a real entrepreneurial initiative.

  The last part of the Master's Thesis consists of defending the project before a panel of experts who assume the role of a Management Committee. During the presentation, students will be required to be good communicators, put forward their ideas in a persuasive way, and respond to all questions posed. Headhunters and selection and development managers from the most important national and international personnel selection companies will attend the presentation.

  The internship forms part of the program and is assessed as part of the student's managerial training. It represents a unique opportunity to demonstrate everything the student has learned in a national or multinational business. It is an experience that enables the student to become the best candidate for the job.