<div class="info"> <p>Admissions procedures for IEDE Business School master’s programs may be carried out any time during the year. Nonetheless, admission is dependent on limited space available in each of the graduate programs. </p> <p>Once the required documents are received, the Graduate Admissions Department will begin the necessary processing and schedule candidates for the relevant admissions tests. Candidates will also be interviewed by either the director of the target master’s program or a member of the Board of Admissions. </p> <p>Interviewers will evaluate the candidate’s potential for achievement and future development in the selected program, taking into special account the following skills and specific qualities: leadership, adaptive ability, strategic vision, emotional intelligence, social responsibility and ethics, entrepreneurial spirit and international outlook.</p> </div> <div class="adicional"> <ul> <li class="vineta">Board of Admissions</li> <li> Address:<br /> Avda. de Bruselas, 14<br /> 28108 Alcobendas (Madrid)<br /> Spain </li> <li>Phone.: + 34 91 489 68 19<br /> Fax: + 34 91 141 35 85 <br /> <a href="mailto:info@iede.uem.es">info@iede.uem.es</a> </li> <li>Contact Person:<br /> Lucía López </li> </ul> <ul class="archivos"> <li><a href="/files/assets/0000/0039/becas-ayudas.pdf" target="blank">Scholarships and Financial Aid: </a></li> </ul> <ul class="lee"> <li><strong>Tuition: 11.500 €</strong></li></ul> </div> </div>

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<h3>Curriculum</h3> <div class="programa"> <p>The curriculum includes practical classes, visits to facilities related to the course subjects, and case study analysis for applying what students have learned. </p> <table> <tr> <th class="col_izq">1. <strong>Planning and Management of Congresses and Special Events </strong></th> </tr> <tr> <td class="col_izq"><p>Introduction to the Special Events Market </p></td> </tr> <tr> <td class="col_izq">Planning, Managing and Promoting Congresses </td> </tr> <tr> <td class="col_izq">Planning and Managing Conventions </td> </tr> <tr> <td class="col_izq">Planning and Managing Incentive Trips </td> </tr> <tr> <td class="col_izq"><p>Production and Operations of Special Events and Meetings with In-house Practice</p></td> </tr> <tr> <td class="col_izq">Complementary Site Visits</td> </tr> </table> <table> <th class="col_izq">2. <strong>Corporate and Institutional Communications. Special Events in the Marketing and Communication Plan </strong></th> <tr> <td class="col_izq"><p>Corporate and Institutional Communications, Key Concepts </p></td> </tr> <tr> <td class="col_izq">Special Events as Part of the Marketing and Communication Plan </td> </tr> <tr> <td class="col_izq">Planning Corporate Events </td> </tr> </table> <table> <tr> <th class="col_izq">3. <strong>Protocol and Ceremony Applied to Events Planning</strong></th> </tr> <tr> <td class="col_izq"><p>Business and Institutional Protocol, Key Concepts </p></td> </tr> <tr> <td class="col_izq">Protocol for Events Planning </td> </tr> </table> <table> <tr> <th class="col_izq">4. <strong>Managerial Skills</strong></th> </tr> <tr> <td class="col_izq"><p>Strategic Management in the Special Events Market </p></td> </tr> <tr> <td class="col_izq">Financial and Budget Management </td> </tr> <tr> <td class="col_izq">Skills Applied to Business Management </td> </tr> <tr> <td class="col_izq">Skills Applied to Communication </td> </tr> </table> <table> <tr> <th class="col_izq">5. <strong>Marketing of Tourism and Congress Sites</strong></th> </tr> <tr> <td class="col_izq"><p>Marketing Concepts Applied to Tourist Destinations </p></td> </tr> <tr> <td class="col_izq">The Marketing-mix in the Special Events Industry </td> </tr> <tr> <td class="col_izq">Marketing Plans </td> </tr> <tr> <td class="col_izq">Complementary Site Visits</td> </tr> </table> <table> <tr> <th class="col_izq">6. <strong>Planning, Promotion and Sales of Trade Fairs and Exhibitions</strong></th> </tr> <tr> <td class="col_izq"><p>Introduction to Trade Fairs and Professional Exhibitions </p></td> </tr> <tr> <td class="col_izq">Planning and Management of Trade Fairs and Exhibitions </td> </tr> <tr> <td class="col_izq">Marketing of Trade Fairs </td> </tr> <tr></tr> <tr> <td class="col_izq">Complementary Site Visits</td> </tr> </table> <table> <tr> <th class="col_izq">7. <strong>Venue Management for Event Planning</strong></th> </tr> <tr> <td class="col_izq"><p>Importance of Venues in Special Events </p></td> </tr> <tr> <td class="col_izq">Event Planning in Hotels and Hotel Chains</td> </tr> <tr> <td class="col_izq">Event Planning in Convention Centers and Unique Venues </td> </tr> <tr> <td class="col_izq"> Promotion, Sales, and Customer Service </td> </tr> <tr> <td class="col_izq">Complementary Site Visits</td> </tr> <tr></tr> </table> <table> <tr> <th class="col_izq">8. <strong>English for Special Events</strong></th> </tr> <tr></tr> </table> <table> <tr> <th class="col_izq"><p><strong>9. Internships</strong></p></th> </tr> </table> <p><strong>FINAL PROJECT</strong></p> <p>To complete the Final Project, students can choose from two options: </p> <ul> <li>Develop a <em>business plan</em> for a viable and innovative company related to the special events industry. </li> <li>Creating a <em>marketing plan</em> for a touristic congress site (e.g. large-scale meetings) </li> </ul> <p>For evaluation purposes, the plan must be presented in an <strong>oral defense before an expert panel,</strong> which acts as an executive management team. </p> <p><strong>ORGANIZING <em>CONGREUEM</em></strong> Master’s students plan <em>CONGREUEM,</em> a congress that has attracted great recognition within Spain’s special events sector. Its purpose is charitable, since all funds generated are donated to a non-profit organization, chosen by students on the organizing committee. </p> </div>  </div>

<div class="info"> <h3 class="esp">General Information</h3> <table class="datos"> <tr> <th>Student profile</th> <td>Individuals with undergraduate degrees (3,4 or 5 year degrees accepted)</td> </tr> <tr> <th>Location</th> <td>La Moraleja Campus: Avda. de Bruselas 14, 28108 Alcobendas, Madrid.</td> </tr> <tr> <th>Credits</th> <td>60 ECTS</td> </tr> <tr> <th>Time Commitment</th> <td>Part-time study</td> </tr> <tr> <th>Schedule</th> <td><em>Executive s</em>chedule (Monday through Thursday, from 6:00 pm. to 10:00 pm.). Compatible with working life</td> </tr> <tr> <th>Next Session</th> <td>October 2009 through July 2010 </td> </tr> <tr> <th>Languages</th> <td>Spanish</td> </tr> <tr> <th>Materials</th> <td>Included in tuition</td> </tr> </table> <h3 class="esp"> UNIVERSITY DEGREE </h3> <p>Upon completion of the Master’s program, students will be awarded the Master’s Degree in Event Management for Tourism from Universidad Europea de Madrid and the Private Degree from IEDE Business School. </p> <p>Official certification of graduate degrees is an essential requirement for European standardization of university studies (European Higher Education Area). </p> </div> <div class="adicional dos_graficos"> <h3>Student Profile</h3> <p><img src="http://www.iede.edu/files/assets/0000/0371/congresosyconvenciones_2_en.png" /></p> </div>

<p>The corporate meetings and <strong>special events market is currently expanding</strong>, generating considerable profits to specialized companies and tourist destinations. Growth in this sector has created a notable rise in the demand for professionals who know this industry inside out.</p> <p>In response to this clear market need, IEDE Business School offers the very <strong>first Master’s Degree in Event Management for Tourism</strong>, a degree adapted to the European Higher Education Area (EHEA). In order to offer the most professional training, IEDE Business School has secured several special collaboration agreements with the <strong>Madrid-Centro Association of Professional Congress Organizers (PCOs</strong>), as well as the <strong>Spanish Federation of PCO Companies.</strong></p> <p>The curriculum of this Master’s program focuses on the essential knowledge and skills required by this specialized sector. </p> <p><strong>ORGANIZING <em>CONGREUEM</em></strong></p> <p>As part of the Final Project, <a href="http://uem.eventszone.net">students organize CONGREUEM,</a> a congress that has become a leading example within Spain’s special events sector. Its purpose is charitable, since all funds generated are donated to a non-profit organization, which is chosen by students on the organizing committee. </p> <p><a href="http://www.youtube.com/results?search_type=&search_query=congreuem&aq=fl">Video of the event</a></p>

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<p>The Master’s course equips students with the following skills: </p> <ul class="estilo"> <li><span>Successful management of all operational and strategic aspects: finance, human resources, sales and marketing, customer eservice, quality control and technology</li></span> <li><span>Increased innovation to stimulate growth</li></span> <li><span>Efficient handling of customer and supplier portfolios. </li></span> <li><span>Management of personnel under their charge </li></span></ul>

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19 false Several collaboration agreements have been created with the Madrid-Centro Association of Professional Congress Organizers (PCO’s), as well as the Spanish Federation of PCO Companies, in order to offer students a fully professional Master’s education.

Several collaboration agreements have been created with the Madrid-Centro Association of Professional Congress Organizers (PCO’s), as well as the Spanish Federation of PCO Companies, in order to offer students a fully professional Master’s education.

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<ul type="disc"> <li>Our methods are <strong>highly practical and participative</strong>, with students analyzing and solving <strong>real cases </strong>that have led to business success. <strong></strong></li> <li><strong>Results-oriented</strong> approach <strong></strong></li> <li>Curriculum based on demands of the job market </li> <li><strong>The goal </strong>is to produce <strong><em>distinctly different</em> business professionals,</strong> due to their values and ethics, their creativity, innovation, and capacity for results.</li> <li> <strong>Internships at leading Spanish or multinational companies</strong> are required, as well as <strong>complementary activities</strong>, listed below:</li> <ul type="circle"> <li>Site visits to companies and other relevant organizations</li> <li>Debate series with business leaders and opinion-makers from the business world. </li> <li>Organizing a national congress as part of Final Project. This is an excellent opportunity to apply knowledge and skills acquired.<br /><br /> Final evaluations in the Master’s program take into account both the technical knowledge a student has acquired as well as the management skills developed over the course of the program.</li> </ul> <li>Option of <strong>doing the internship during the Master’s study or afterwards</strong>. Students are assigned intern positions at the most prestigious companies in the sector: PCO companies, Convention centers, hotels and hotel chains, convention bureaus, specialized travel agencies, communication firms, etc. </li> </ul>

Master’s Degree in Event Management for Tourism

master-in-event-management-for-tourism-and-pco-companies

true Campus La Moraleja 9 <ul> <li>Individuals holding an undergraduate degree in Tourism, Business or Communication Studies. </li> <li>Professionals of the tourism, communication or special events sectors who wish to specialize and broaden their knowledge. </li> </ul>

<ul> <li>Individuals holding an undergraduate degree in Tourism, Business or Communication Studies. </li> <li>Professionals of the tourism, communication or special events sectors who wish to specialize and broaden their knowledge. </li> </ul>

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2009-10-27

2010-01-18T14:28:45Z