INTRODUCTION

The market for business tourism, conference meetings and event organization continues to grow. Nowadays it is a great market that generates considerable profits for both companies and tourist destinations. The growth in this sector has led to a notable increase in the demand for professionals who are familiar with the key elements of the industry in all its forms.

These key elements range from the presentation of a candidate at an international medical conference to managing meetings and conferences for corporate executives, managing meeting rooms and conference halls at hotels, or promoting venues to attract business tourism, etc…

As a response to the demands of the market, IEDE Business School offers the first Master's Degree in Event Management for Tourism in the market, adapted to the educational framework of the European Higher Education Area. Several influential companies and organizations collaborate in the design and teaching of this Master’s Degree, thanks to a series of preferential agreements, such as the Asociación de Organizadores Profesionales de Congresos (OPC) de Madrid Centro [Association of Professional Congress Organizers (PCO’s) in Madrid-Center] and the Federación Española de Asociaciones de Empresas OPC [Spanish Federation of PCO Business Associations].

Universidad Europea de Madrid promotes a direct connection between the University and business world. That is why we have set up exclusive collaboration agreements with the abovementioned companies and organizations in the sector. In addition, the program is officially recognized by MPI (Meeting Professionals International), the most highly-regarded institution in event organization in the world.

The training provided in the Master's Degree in Event Management for Tourism is essentially hand-on. The curriculum is focused on gaining the knowledge and specific competences required in the sector.

The Spanish Federations of PCO Business Associations has awarded Universidad Europea de Madrid the National Institute Award in recognition of its excellent educational work in the area of tourism and event organization. UEM is, in addition, the first Spanish institution in the field of education to have become an active member of the EFAPCO (European Federation of the Associations of Professional Congress Organizers).

UNIQUE CHARACTERISTICS

• The first Master's Degree in Event Management for Tourism in the market adapted to the educational framework of the European Higher Education Area.
• Access to the PhD program and the possibility of taking part in Government Certification Exams.
• Specialized and professional training focused on the needs of the student as well as the demands of the job market.
• A hands-on, active methodology.
• Participation in Business English sessions and the Module on Comprehensive Management Skills.
• The organization of a real congress at a national level as one of the student projects, which has the objective of providing them with the necessary competences and skills through real experience.
• Receiving the collaboration of highly regarded professionals in event organization from the Association of PCOs Madrid-Center and from other top companies and organizations in the tourism and communication sectors.
• The program includes a wide variety of extracurricular activities, including: visiting hotels and conference halls, and attending trade fairs and other events.
• Professional internships, either during or after the completion of the Master’s Degree, in the leading companies in the sector (PCO companies, conference halls, hotels and hotel chains, Convention Bureaus, specialized travel and communication agencies, etc.)
• A period of study abroad at BiTS University in Germany, which offers an opportunity for learning and networking in a multicultural environment. Students receive a Diploma from BiTS University in “Exclusive Event Management”.

• Individuals holding an undergraduate degree in Tourism, Business or Communication Studies.
• Professionals of the tourism, communication or special events sectors who wish to specialize and broaden their knowledge. 

The Master’s course equips students with the following skills:

• Successful management of all operational and strategic aspects: finance, human resources, sales and marketing, customer eservice, quality control and technology
• Increased innovation to stimulate growth
• Efficient handling of customer and supplier portfolios.
• Management of personnel under their charge