INTRODUCTION

The market for conference meetings and event organization continues to grow. Nowadays it is a major market that generates considerable profits and employment for both companies and tourist destinations.

The growth of this sector has led to a notable increase in the demand for professionals who are familiar with the key elements of the industry in all its forms. These key elements range from the presentation of a candidacy to an international medical conference to managing meetings and conferences for corporate executives, as well as managing meeting rooms and conference halls at hotels, promoting venues to attract business tourism, etc.

In response to this high demand and market needs, for the last nine years IEDE Business School has offered a Master’s Degree in Event Management for Tourism.

Universidad Europea de Madrid promotes a direct connection between the University and the business world. That is why we have set up exclusive partnership agreements with the most important companies and organizations in the industry, such as the “Asociación de Organizadores Profesionales de Congresos (OPC) de Madrid Centro” [Association of Professional Congress Organizers (PCO’s) in Madrid-Center] and the “Federación Española de Asociaciones de Empresas OPC” [Spanish Federation of PCO Business Associations]. In addition, the program is officially recognized by MPI (Meeting Professionals International), the most highly-regarded institution in event organization in the world.

The training provided in the Master's Degree in Event Management for Tourism is essentially hands-on. The curriculum is focused on acquiring the knowledge and specific competences required by the industry.

• Individuals holding an undergraduate degree in Tourism, Business or Communication Studies.
• Professionals of the tourism, communication or special events sectors who wish to specialize and broaden their knowledge. 

The Master’s course equips students with the following skills:

• Successful management of all operational and strategic aspects: finance, human resources, sales and marketing, customer eservice, quality control and technology
• Increased innovation to stimulate growth
• Efficient handling of customer and supplier portfolios.
• Management of personnel under their charge