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Master’s Degree in Event Management for Tourism

902 100 074

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PROGRAM

  • Module 1. Management and Planning of Special Events

    • Introduction to the special events market
    • Planning, managing and promoting conferences
    • Planning and managing conventions
    • Planning and managing incentive trips
    • Production and operations of special events and meetings with in-house internships
    Related projects:
    • Presentation of a candidacy to an international congress, led by Carlos de Sebastián, President of the "Asociación de Empresas OPC Madrid-Centro" and honorary member of "OPC España".
    • Organization of the 6th Tourism Businesses Conference at Universidad Europea de Madrid: CONGREUEM, led by Julio Abreu, Honorary President of the "Federación Europea de Asociaciones de Empresas OPC" and honorary member of "OPC España", and Ricardo García-Viana, Manager of Academic Area of Tourism at Universidad Europea de Madrid.
    Complementary visits*:
    • 24th OPC España Conference.
    • Participation in an international congress organized by the company Tilesa.
    • Participation in the Nexobusiness convention.
    • Attendance at CIMET, Ibero-American Summit of Tourism Ministers and Business Leaders, and FITUR.

  • Module 2. Corporate and Institutional Communications. Special Events in Marketing and Communication Plans

    • Key concepts of corporate and institutional communications
    • Special events as part of the marketing and communication plan
    • Management and planning of corporate events
    Related projects:
    • Development of an event, led by Raymon Torrents, CEO of the agency Torrents & Friends.

  • Module 3. Ceremony Protocol Applied to Event Planning

    • Concepts of corporate and institutional protocol
    • Protocol applied to the organization of events

  • Module 4. Managerial Skills

    • Strategic management in the meetings market
    • Financial and budgetary management
    • Skills applied to business management
    • Skills applied to communications
    Related activities:
    • Lectures by business leaders and industry experts.
    • Teambuilding activity organized by O2 Aventura.

  • Module 5. Marketing of Tourism and Conference Sites

    • Marketing concepts applied to tourist destinations
    • The marketing mix in the special events industry
    • The marketing plan
    Complementary visits*:
    • Visit to Barcelona's business tourism center.
    • Technical visit to a conference.

  • Module 6. Planning and Marketing of Trade Fairs and Exhibitions

    • Introduction to trade fairs and exhibitions
    • Management and planning of fairs and exhibitions
    • Trade fair marketing
    Complementary visits*:
    • Business Tourism Fair, EIBTM, Barcelona.
    • Rural and Interior Tourism Fair, INTUR, Valladolid.
    • FITUR, Madrid, and OPC España Conference.
    • IFEMA Fair Site and "Centro Norte de Convenciones".
    • Real Estate Exhibition Fair, Madrid.
    Related project:
    • ROI Analysis, led by Claudio Meffert, Director of the Advisory Board for Conexo and Nexotel. Consultant for OMT and Former CEO of FITUR.

  • Module 7: Venue Management in Event Organization

    • The importance of the venue for events and meetings
    • Event management in hotels and hotel chains
    • Event management in conference centers and unique venues
    • Marketing and customer service concepts
    Complementary visits*:
    • "Palacio Municipal de Congresos de Madrid" (Municipal Conference Center) (Madrid).
    • International Convention Center and World Trade Center (Barcelona).
    • Congress Center Principe Felipe (Madrid).
    • Aldea Santillana (Madrid), unique location for conferences.
    • Hotels: Meliá Castilla (Madrid), NH Eurobuilding (Madrid), Auditorium (Madrid) and Eurostars Grand Marina (Barcelona).
    • Santiago Bernabéu Stadium (Madrid), as a venue for hosting events.
    Related project:
    • Managing an event or meeting from the conference area of a hotel. Marketing and internal organization. led by Yolanda Horrillo, National Head of Sales for Conferences, Conventions and Incentives for Confortel Hoteles).

  • Module 8. English for Events:

    • Business English: practice, terms and applications
    • English for events: practice, terms and applications
    Related activities*:
    • Conferences and seminars with important experts and professionals of the meetings industry.

  • Module 9: Internship

    At large firms in the event industry: OPC companies, specialized travel agencies, events and communication, hotels and hotel chains, convention centers, unique venues, and Convention Bureaux, among others.
    (*) All extra-curricular visits include a questionnaire or case study, with the aim of optimizing academic activities. Presentation of a dossier or portfolio at the end of the course.

  • MASTER'S THESIS

    In preparing the Master's Thesis, students must submit a business plan based on the creation of an innovative and viable business related to the events organization industry.

    The project is also the culmination of all the work carried out during the program. Students will attend various seminars related to the project. For evaluation, the project ends with a presentation to an Expert Committee that will act as a Management Committee.

  • ORGANIZATION OF CONGREUEM

    "Congreso", a reference in the events organization industry in Spain, is committed to social responsibility: all funds go to a charitable institution chosen by the student members of the organizing committee.