INTRODUCTION

We are living times of constant economic change and are heading very rapidly towards globalization. Managers today must take a comprehensive approach, be aware of all trends, and master all the latest tools and resources. All of this makes it essential to:

• understand the new concept of intelligent business and today’s organizational structures.
• have an international perspective on business, as well as a command of strategic tools and knowledge of good corporate practices.
• be aware of the need for lifelong learning, and know and analyze the most successful experiences in the business world.
• have a command of the managerial skills involved in each area of decision-making and the ability to both implement them successfully and carry them out in a completely innovative way.
• have an entrepreneurial spirit, a will to improve, and the ability to adapt to change and assimilate new learning processes.
• understand how to lead and motivate teams so that they take on new challenges and become an example for others, continuously adapting to new trends and multicultural environments.
• learn and master new information and communication technologies in all their aspects, vital strategic weapons in all environments.

In conclusion, it is essential to know how to bring value to the market, to people, and to society, in order to make a difference in competitive environments. Today’s market demands professionals who make an impact with their leadership and who are committed to the growth of business and society; people with a corporate vision focused on opening new markets; executives on the go capable of making decisions with full knowledge of the latest tools; business men and women with a 360º perspective.

The Master’s Degree in Business Management – MBA managerial training for professionals who would like to meet this need and create a different corporate scenario.

Throughout the program, five important decision-making areas of business will be dealt with: managerial direction, marketing and communication, accounting and finance, operations, and people management.

IEDE Students come from various countries. This is a true asset to the program, contributing to the following:    

• A culturally enriching international experience   
• Teamwork with partners from other cultures    
• Comparative professional experiences from fellow students from various countries   

This Master’s program is designed for individuals with an undergraduate degree who have an entrepreneurial spirit and the drive to succeed; individuals who view their education as a career investment, seeking international training in order to navigate within the new business environment.

• To create market value and excel in competitive areas of business  
• To understand the concept of an intelligent company and modern organizational structures
• To master the use of strategic tools and learn about benchmarks in business  
• To adopt an international outlook   
• To value life-long learning
• To acquire the managerial skills necessary for all decision-making areas of companies   
• To have an entrepreneurial spirit, desire for self-improvement, capacity to adapt and to assimilate new methods of learning
• To be able to work on a team in a multicultural atmosphere  
• To be a team motivator and role model, encouraging staff to accept new challenges