<h3 class="esp">ADMISSIONS PROCEDURES</h3> <div class="info"> <p>Admissions procedures for IEDE Business School master’s programs may be carried out any time during the year. Nonetheless, admission is dependent on limited space available in each of the graduate programs. </p> <p>Once the required documents are received, the Graduate Admissions Department will begin the necessary processing and schedule candidates for the relevant admissions tests. Candidates will also be interviewed by either the director of the target master’s program or a member of the Board of Admissions.</p> <p>Interviewers will evaluate the candidate’s potential for achievement and future development in the selected program, taking into special account the following skills and specific qualities: leadership, adaptive ability, strategic vision, emotional intelligence, social responsibility and ethics, entrepreneurial spirit and international outlook.</p> </div>  <div class="adicional"> <ul> <li class="vineta">Board of Admissions</li> <li>Address:<br /> Avda. de Bruselas, 14<br /> 28108 Alcobendas (Madrid)<br /> Spain </li> <li>Phone: + 34 91 489 68 19<br /> Fax: + 34 91 141 35 85 <br /> <a href="mailto:info@iede.uem.es">info@iede.uem.es</a> </li> <li> Contact:<br /> Lucia Lopez </li> </ul> <ul class="archivos"> <li><a href="http://www.iede.edu/files/assets/0000/0108/becas-ayudas.pdf" target="blank">Scholarships and Financial Aid</a></li> </ul> <ul class="lee"> <li><strong>Tuition: 16,000 €</strong></li></ul> </div>

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<h3>Curriculum</h3> <div class="programa"> <p><img src="http://www.iede.edu/files/assets/0000/0365/program.png" /></p> <p>The Final Project for the Master’s Degree allows students to create a marketing and communication strategy. The proposal must be implementable and presented before an expert panel (Oral Defense). </p> <p>The collaboration agreements signed by <strong>IEDE Business School</strong> and the <strong>Marketing Executives Club</strong> invites students to take part in the Club’s activities and have contact with influential marketing professionals. </p> </div> </div>

<div class="info"> <h3 class="esp">General Information</h3> <table class="datos"> <tr> <td><table class="datos"> <tr> <th>Student profile</th> <td>Recent graduates with a bachelor’s degree or working adults with limited experience who seek the skills necessary to boost their career in marketing and communication, both at the domestic and international level. </td> </tr> <tr> <th>Location</th> <td>La Moraleja Campus: Avda. de Bruselas 14, 28108 Alcobendas, Madrid.</td> </tr> <tr> <th><strong>Credits</strong></th> <td>60 ECTS</td> </tr> <tr> <th>Time Commitment</th> <td>Part-time study </td> </tr> <tr> <th>Schedule</th> <td>Monday through Thursday (6:30 pm. - 10:30 pm.), compatible with working life</td> </tr> <tr> <th>Next Session</th> <td>This Master’s program is offered in two different sessions each year: November 2009 through July 2010; another from March 2010 through December 2010</td> </tr> <tr> <th>Languages</th> <td>Spanish</td> </tr> <tr> <th>Materials</th> <td>Included in tuition</td> </tr> </table></td> </tr> </table> <p><strong>UNIVERSITY DEGREE</strong></p> <p>Upon completion of the Master’s program, students will be awarded the official Master’s Degree in Marketing and Communication from Universidad Europea de Madrid and the Private Degree from IEDE Business School. <strong> </strong></p> <p>Official certification of graduate degrees is an essential requirement for European standardization of university studies (European Higher Education Area). </p> </div> <div class="adicional dos_graficos"> <h3>Student Profile</h3> <p><img src="http://www.iede.edu/files/assets/0000/0364/comunic_marketing_en.png" /></p> </div>

<p><em>“<strong>Marketing is differentiation- </strong>a fundamental strategy for business success.<strong> Brands are about differentiation, </strong>a key aspect to strengthening a company’s identity”.</em></p> <p>Innovation, strategy, creativity, action, leadership, communication, teams, proactiveness, motivation, flexibility, intuition, globalization, negotiation, persuasion, technology, differentiation, growth. . . . Success in any modern business is increasingly complex, relying on three key concepts: marketing, communication and management skills. </p> <p>In today’s business world, the main challenge for a marketing director is to create successful strategies. This requires the ability to spot the best creative proposals and estimate their impact, with a clear understanding of the pros and cons of each communication strategy.</p> <p>Universidad Europea de Madrid has designed the <strong>Master’s Degree in Marketing and Communication</strong> with these important variables in mind. </p>

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<p><strong>The program’s goal</strong> is to train marketing and communication professionals who can spot new business opportunities, bring them to life in efficient and profitable ways, and create strong brands through effective communication campaigns. Students will learn how to develop <strong>strategies of differentiation, innovation, and growth</strong> while cultivating <strong>strong leadership</strong> over teams and markets. </p>

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9 false “Marketing is differentiation- a fundamental strategy for business success. Brands are about differentiation, a key aspect to strengthening a company’s identity”.

“Marketing is differentiation- a fundamental strategy for business success. Brands are about differentiation, a key aspect to strengthening a company’s identity”.

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<ul> <li>Our methods are <strong>highly practical and participative</strong>, with students analyzing and solving <strong>real cases </strong>that have led to business success. <strong></strong></li> <li><strong>Results-oriented</strong> approach. <strong></strong></li> <li>Curriculum based on demands of the job market. </li> <li><strong>Internships at leading Spanish and multinational companies</strong> are part of the curriculum.</li> <li>In addition, various <strong>complementary activities are offered</strong>: <ul> <li>Site visits to companies and other relevant organizations.</li> <li>Debate series with business leaders and opinion-makers from the business world. </li> <li>Mock <strong><em>business games</em></strong> to simulate decision-making and implementing of plans. </li> </ul> </li> </ul> <p>One important module focuses on <strong>developing managerial skills and values</strong>, prioritizing those which are the mark of a <strong><em>distinctly different </em></strong><strong>business professional</strong>: ethics, creativity, innovation, and capacity for results.</p> <p>The ultimate goal of the program is to turn out graduates with <strong>effective negotiating skills for international business settings</strong>. </p>

Master's Degree in Marketing and Communication

official-masters-in-marketing-and-communications

true Campus La Moraleja 2 <p>The official Master’s Degree in Marketing and Communication is aimed at recent university graduates with a bachelor’s degree or working adults with limited experience who seek the skills necessary to boost their career in marketing and communication, both at the domestic and international level. </p>

<p>The official Master’s Degree in Marketing and Communication is aimed at recent university graduates with a bachelor’s degree or working adults with limited experience who seek the skills necessary to boost their career in marketing and communication, both at the domestic and international level. </p>

false

2010-03-03

2010-02-12T13:30:20Z