INTRODUCTION

“Marketing is product differentiation, a fundamental strategy for the success of a business, and branding is identity differentiation, a key aspect in strengthening the personality of a company”.

Factors such as developing a successful marketing strategy, knowing the possibilities and limitations of each communication alternative, identifying the best creative proposal and evaluating the results, have become the principal challenges for any marketing manager.

Bearing in mind the importance and weight of these factors, IEDE Business School and Universidad Europea de Madrid have designed the Master’s Degree in Marketing and Communication. The objective is: to train professionals who, thanks to their specialization in marketing and communication, are in a position to identify new business opportunities, turn them into reality in an efficient and profitable way, create strong brands by means of effective communication campaigns, develop strategies for differentiation, innovation, development and growth, and demonstrate strong team leadership in markets.

Student Profile

The Master’s Degree in Marketing and Communication is designed for recently qualified graduates or professionals with limited professional experience, who wish to develop the skills necessary to promote their professional career, and as such, stand out in the world of marketing and communication, in both national and international environments.

Unique Characteristics

• The only marketing program with a specialization in comprehensive corporate communication, an important aspect when designing strategies and creating competitive advantages in national and international environments.
• The official recognition and academic backing of Universidad Europea de Madrid. The official recognition of graduate degree programs is an essential requirement within the process of creating the European Higher Education Area.
• A hands-on focus and active learning methodology.
• It places special emphasis on the development of managerial skills so that the student, on completion of this Master’s Degree, is able to maintain a leadership attitude at all times and knows how to motivate socially responsible teams, as well as achieve first-class results.
• Includes a business game simulation in which the decision-making processes and execution of business plans are practiced.
• The collaboration agreement signed by IEDE Business School and the Marketing Directors’ Club allows the student to take part in activities organized by the Club and network with top professionals in the marketing field.
• A Faculty comprised of professors with significant experience in top-level management positions in national and international environments, along with the best creators, communicators and managers from the leading communication agencies and the media.
• A multinational and multicultural environment, thanks to the composition of the student body and faculty, and to our membership to the Laureate International Network.
• A flexible schedule, adapted to working hours for professionals.
• The sponsorship and collaboration of an important leading Group in the communication sector, Havas Media. This sponsorship and collaboration involves: continued renewal of curricula, participation by their managers in teaching, use of their facilities, and the offer of internships for Master’s Degree students in their collaborating company.

The official Master’s Degree in Marketing and Communication is aimed at recent university graduates with a bachelor’s degree or working adults with limited experience who seek the skills necessary to boost their career in marketing and communication, both at the domestic and international level.

The program’s goal is to train marketing and communication professionals who can spot new business opportunities, bring them to life in efficient and profitable ways, and create strong brands through effective communication campaigns. Students will learn how to develop strategies of differentiation, innovation, and growth while cultivating strong leadership over teams and markets.