INTRODUCTION

"Marketing is product differentiation, a fundamental strategy for the success of a business, and branding is identity differentiation, a key aspect in strengthening the personality of a company."

Factors such as developing a successful marketing strategy, knowing the possibilities and limitations of each communication alternative, identifying the best creative proposal, and evaluating the results have become the main challenges for any marketing manager.

Bearing in mind the importance and weight of these factors, IEDE Business School and Universidad Europea de Madrid have designed the Master's Degree in Marketing and Communication. The objective of the program is to train professionals who, thanks to their specialization in marketing and communication, are in a position to identify new business opportunities; turn them into reality in an efficient and profitable way; create strong brands by means of effective communication campaigns; develop strategies for differentiation, innovation, development, and growth; and demonstrate strong team leadership in markets.

The official Master’s Degree in Marketing and Communication is aimed at recent university graduates with a bachelor’s degree or working adults with limited experience who seek the skills necessary to boost their career in marketing and communication, both at the domestic and international level.

The program’s goal is to train marketing and communication professionals who can spot new business opportunities, bring them to life in efficient and profitable ways, and create strong brands through effective communication campaigns. Students will learn how to develop strategies of differentiation, innovation, and growth while cultivating strong leadership over teams and markets.