1. Business Strategy

• Strategy, competition and corporate values
• International markets and globalization
• International markets and globalization

2. General Management

• Managerial skills
• Economic and legal environments
• Organizational structures
• Leadership 2.0

3. Marketing Management

• Fundamentals of marketing management
• Commercial research
• Market and customer segmentation

4. Marketing Operations I

• Marketing plans
• Customer care
• Price-based marketing

5. Marketing Operations II

• Distribution logistics
• Communications
• Promotional marketing

6. Marketing Operations III

• Marketing of services
• Industrial marketing and B2B
• CRM
• Regulated sectors, sectoral marketing

7. Comprehensive Communication

• Corporate events and presentations
• Management and control of media
• Communication strategies and the creative process
• Research in advertising
• Advertising and point of sale
• Direct marketing and telemarketing
• Digital marketing
  • Internet and new interactive media
  • Online advertising and search engine positioning
  • E-commerce and online stores
  • Mobile marketing
  • Viral marketing and communication in social networks

9. Master's Thesis

10. Internship