Persuasion: A skill that is more than just a key for success

We well know the inconveniences and problems that can arise form the lack of this persuasive skill: aggressive behavior because we try to impose ourselves on the other person who withdraws or responds with even more aggression; we do not get others to do or say what we want; and problems at work due to a lack of support or cooperation from colleagues, etc. Furthermore it is a fact that people who have not learned to be persuasive usually have more conflictive, problematic and, generally more difficult lives that those others who know how to create good relationships and win over the people who are around them.

Persuasion - which is understood to be the ability to convince another, as opposed to conquering them, insomuch as they take on the ideas and points of view that are presented to them as their own - is therefore a key element in order to achieve success, both in our private and working lives.

The presentation is aimed at creating awareness of these persuasive skills. Its objective is so that the participants become aware of the strategies to convince others, offering more effective alternatives, language tools and strategies with which to tackle relationship problems that have to be faced up to every day. It will deal with issues such as the following:
- The keys to persuasion.
- The elements of persuasive communication.
- The scenarios in which we need to be especially persuasive: with oneself, in family relationships, and relations at work
- The tools for persuasion:
a) persuasive language
b) perception
c) metaphors
- Credibility and persuasion.

Speaker: Juan Manuel Ruigómez, is a practicing attorney who has been in professional practice for more than 30 years. He is a State lawyer (on leave) and trained at the Duke and New York Universities in the United States.
He has extensive professional experience both in the Public Administration and law firms and companies and has also carried out an extensive teaching career both in Spain (Bar Association, Business School, Carlos III University, Escuela de Práctica Jurídica [Legal Practice School]) and abroad (Mexico, Peru, Guatemala) both on legal issues and others relating to the key skills for personal and professional success.
Currently he divides his time between teaching and his professional practice as Head of the Legal Counseling Office at Xfera Móviles.

His ample experience allows him to draw on some of the hidden keys that determine professional success or failure. Specifically, in this seminar, Juan Manuel Ruigómez will focus on one of the most essential skills that every professional who aspires to success has to dominate: that of persuasion.

This session will take place on Thursday, March 25, 2010 at 18:30 at the IEDE headquarters, La Moraleja Campus,How to get there