Sustainable marketing: how to create competitive advantages from ecological and sustainable standpoints

Can sustainability be seen as an opportunity rather than a problem?

Does sustainability only have an environmental responibility?

Can a brand be supported within the values for a sustainable economy?

Of course it can, and what is more, we can differentiate the brand precisely thanks to sustainable strategies.
A seminar that shows us how to make the right decisions in order to incorporate the values of a sustainable economy into our business.
Do not miss this opportunity to discover and share up-to-the-minute issues such as the danger of green washing or glossing over that some businesses use to counteract certain actions that could have an impact on the environment, or even the reasons why they have to be part of a sustainable economy.

Professor Tomás Camarero Arribas.

PhD in Humanities. Founder and Director of FOCO, strategic boutique, specialized in the development of brand concepts, qualitative research, trends and sustainable marketing. He shares his professional activities with academic activities at the IEDE Business School where he is one of the Faculty Professors in the Academic Area Marketing.

Please confirm your attendance by email virginia.alvarez@uem.es