Entrepreneurs and business managers portrayed on TV

The purpose of the presentation is to review these formats, showing videos of some of these programs and analyzing how TV portrays the entrepreneur and the business manager of the future.

Documentary programs and game shows have tried to stimulate this entrepreneurial spirit. These audiovisual spaces tend to reflect how the society of a certain country interprets the creation of businesses. On one hand there are formats of Anglo-Saxon origin which are usually more aggressive when speaking about business managers; while on the other hand there are the more traditional European formats that have a different way of presenting the business manager.
The presentation also includes a certain amount of advice about how business managers are able to make the most of their presence in different television programs: to project a positive image to the audience and to obtain free publicity.

Manuel Angel Lozano is a journalist and is currently working as Executive Producer at LUA MULTIMEDIA, an audiovisual company specializing in content relating to the world of business and new technologies.

Manuel Angel Lozano is responsible for directing audiovisual projects (programs, documentaries, event and corporate videos) for clients such as the European Union, Orange, Cisco, Intel, Red.es, Fundación Once [Spanish Foundation for the Blind], the Regional Government of Andalusia, the Ministry of Education and the Vicente Ferrer Foundation, among others.

He has also worked in the United States for Univisión and Telemundo, the main Hispanic chains. He is a former IEDE student, where he took an Executive MBA.