How to develop winning products

In an ultracompetitive world where changes occur at high speed, innovation is not only essential for growth but is more and more necessary in order to survive the next round of changes.

But how do huge multinationals such as 3M, Apple, Johnson & Johnson, Nike and Nokia, which are so admired for their capacity to innovate, manage to hit the nail on the head time after time?

The presentation will be given by Pablo Galiana, MBA from the University of Michigan Business School and Bachelor in Economic and Business Science from Universidad Autónoma de Madrid. He has more than 10 years experience in marketing, product development, promotions and communication in large multinational companies such as Johnson & Johnson Consumo España, Johnson Wax Europa and Disneyland Paris, among others.

This session will take place on Thursday, May 27, 2010 at 18:30 at the IEDE headquarters, La Moraleja Campus, Av. de Bruselas 14, Alcobendas - Madrid 28045 - Exit 16 off the A-1 (Metro stop: La Moraleja)

How to get there

As on other occasions, you have the opportunity to invite a colleague to attend this session free of charge.