How to develop winning products

In an ultracompetitive world where changes occur at high speed, innovation is not only essential for growth but is more and more necessary in order to survive the next round of changes.

But how do huge multinationals such as 3M, Apple, Johnson & Johnson, Nike and Nokia, which are so admired for their capacity to innovate, manage to hit the nail on the head time after time?

The presentation w

The Spanish market for mass media and entertainment will grow an average of 3.8% a year through 2013

The forecast for growth in the Spanish market for media, leisure activities and entertainment will grow an average of 3.8% through 2013. And specifically in the case of digital businesses, the growth rate is anticipated at close to 9%. These facts were clearly laid out during the round table discussion “Entertainment Management: Today, Tomorrow, and Beyond”, organized by IEDE Business School, U