español| chinese 
site map
contact us
MBA & Masters
| I. | Courses in Madrid | ||
| II. | Courses in Shanghai | ||
| III. | Courses in California | ||
 |
The MBA starts in Madrid, through four months and 400 hours of class contact. Students acquire knowledge of General Management, Finance, Operations, Marketing and Human Resources.
This stage in Madrid finishes with the presentation of the first of three reports that need to be submitted by the
working groups during the course.
The report requires the analysis of an industrial sector and an actual company with special emphasis in it's cost structure, ending the
study by recommending strategic proposals for the future of the organisation.
The area of General Management focuses on those key aspects of a senior director's
daily activity. This part of the academic work is therefore a compilation of
subjects which integrate the knowledge and skills necessary for the General
Management area of study.
From corporate strategy and competitor analysis, to the detailed study of market
conditions, keeping in mind the economic and technological factors, a student
will acquire the necessary abilities which are essential in order to negotiate
and successfully lead or collaborate as a team member in order to achieve objectives.
Throughout this subject matter, students will be developing skills which are
imperative for the global understanding of a company.
MANAGERIAL SKILLS
Learning to learn.
Proactively and paradigmatic thinking.
The role and responsibility of the manager.
Decision making and problem solving.
Time and people management.
Communication.
Negotiation.
Cross cultural differences.
Entrepreneurship.
POLITICAL AND REGULATORY ENVIRONMENT IN THE EU
The European Union.
The legal business frame.
The consumer.
Legal responsibilities for companies and administrators.
INFORMATION TECHNOLOGY FOR BUSINESS
Digital Economy.
The networked Company.
The Internet.
Complexities of the B2B.
E-business strategy.
ECONOMIC ANALYSIS FOR MANAGEMENT
Economic environment and business strategy.
The market.
Main concepts in economics: Inflation, GDP, Balance of Payments, Public sector,
Investment, Unemployment, etc.
Globalisation.
The European economies.
International organisations: IMF, the World Bank.
World economic outlook: forecasting on the world economy.
STRATEGY AND COMPETITION
Introduction to Strategy. Strategic concepts.
Vision, Mission and Philosophy of a company.
The environment. External analysis.
Competitive analysis.
The internal analysis.
The value chain.
Definition of objectives.
Evaluation and selection of strategies.
Structure & Design.
Resource allocation & control.
Strategic change.
Understanding that the market is continually evolving, resulting in a society which is more informed and there exists greater difficulties to obtain differentiation, this area of study is presented in an innovative form.
New media, the unavoidable globalisation, the growing value of intangible goods and the new channels and forms of distribution, all demand a revision of the traditional forms of conducting business. It is taught that the genuinely solid way to gain markets of the future is inventing them, and this is why IEDE helps students to explore, investigate and predict future market conditions.
STRATEGIC MARKETING
Introduction to Marketing.
Marketing Objectives.
The Client. Satisfaction. Retention.
Components of a Marketing system. Marketing information.
The market and the consumer behaviour.
Competence.
Market segmentation.
The Product. The Brand Portfolio.
Pricing strategy.
Distribution.
Promotion. Communication.
Customer Relationship Management (CRM).
The Marketing plan.
MARKETING MANAGEMENT & SALES
Marketing and Sales.
Understanding the sales process.
The sales management.
Organisation and direction of the sales force.
Sales techniques.
Sales objectives and control.
Commercial ratios.
MARKETS RESEARCH
Introduction.
Objectives of the investigation.
Marketing Mix & Market research.
Methodology of an investigation.
Segmentation criteria. Segmentation methods.
Market research and positioning strategy.
The area of Operations is dedicated to the systematic operation
and procedural management needed in order to produce finished products and services.
Operations management is a crucial area in an organisation; therefore, understanding
it's role, function and impact in an organisation is essential for any executive.
Throughout this part of the programme, students are taught the concepts and
methods which are used in operations management, along with an emphasis on its
procedures. IEDE's method of teaching equips students with the skills needed
to confront common problems which occur and how they are best solved.
OPERATIONS MANAGEMENT
Introduction to Operations Management.
Operations and Productivity.
Operations Strategy.
Design of goods and services.
Process Strategy.
Capacity Planning.
Location and Lay Out Strategies.
Supply Chain Management.
Job design. Work Performance Methods.
The objective of this field is to analyse the interaction between
individuals, groups, and the organisation. By means of true case studies, the
student acquires tools which will make it possible to convert a Human Resources
department into a solid competitive advantage over the competition.
Students will learn how to design optimal organisational structures, keeping
in mind the corporate strategy and the distinct conditions pertaining to a company.
Throughout the classes there is always a special emphasis on the newest and
most advanced practices of organisational management. Because people are the
key factor for optimising all other resources within an organisation, procedures
and selection techniques are examined.
Programs for continued education, wage policies and incentives, as well approaches
to evaluating in order to achieve the best results are also some of the topics
of this section.
CORPORATE SOCIAL RESPONSABILITY
What are ethics?
What is corporate citizenship?
Definitions of corporate social responsibility.
The role globalisation and technology play.
Accountability and transparency.
The business benefits of CSR
Environmental and community programmes.
CSR, ethics and advertising.
Models of CSR.
The stakeholders in CSR.
The role of government.
ORGANISATIONAL BEHAVIOUR
The nature of the organisational behaviour.
Organisational culture.
Leadership.
Motivation.
Team working.
Organisational change.
HUMAN RESOURCES MANAGEMENT
Human Resources strategy.
The competencies concept.
Searching, recruiting and hiring.
Training and development.
Performance Management.
Internal communication.
ORGANISATIONAL STRUCTURES
Introduction to the organisational study.
Design organisational structures.
Parts of an organisation.
The Finance area deals with all the aspects related to the economic
flows of the company: from those aspects with a more strategic component, like
structure of capital, policy of financing or strategies of investment, to the
purely operative. Throughout the development of this area, the student will
learn the key points for the interpretation of financial statements, the decision
making on financing and investment, as well as the systems more adapted of control
of management or budgetary planning.
Undoubtedly, the understanding of an internal system of accounting, the design
of a pricing structure, and control of costs are all fundamental elements in
the comprehension of this area of study.
FINANCIAL ACCOUNTING
Introduction to accounting.
The accounting system.
The balance sheet.
The income statement.
The cash flow statement.
Managing the cash cycle.
Generally accepted accounting principles.
Communicating and interpreting accounting information.
Financial statement analysis.
Ratio analysis.
MANAGEMENT CONTROL LEADERSHIP
The company cost structure.
Break even point.
Management control systems for decision making.
Conventional controls.
Budgeting.
Financial control and responsibility accounting.
Accounting and non financial performance measures.
The Balanced Score Card.
FINANCIAL MANAGEMENT
The financial management role in a company.
The financial information.
Cash Flow management.
Funding strategy.
Financial management instruments.
Business appraisal.
Investment valuation. Methods of investment selection.
Valuation of companies.
Cost of capital.
Financial planning.
| I. | Courses in Madrid | ||
| II. | Courses in Shanghai | ||
| III. | Courses in California | ||
Full Time MBA