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MBA & Masters
Currently, we are not only facing globalization on an economic level, but also on a cultural, labour and social level. The module provides participants with the theoretical and practical tools necessary to be effective in international business activities with respect to communication, competition in the global environment and cross management with regard to client interactions.
Today’s increasingly global environment and its effect – a worldwide economy – have resulted in the interdependence and interrelation of national economies. The focus of this module is the main economic concepts, principles and theories that help to explain the structure and function of the modern international and global economy.
This course aims to expose participants to international business law. This is particularly important given the trend towards the globalization of markets. There have been no specific laws established pertaining to international business, but there is, however, an increasing body of law, to which many countries adhere. This topic will be the focus of this course, as well as how legal risks in international transactions may be minimized.
Project Management tests the knowledge, experience and personal qualities required by a professional Project Manager. The participant will be briefed on how to manage a project from beginning to end by taking all the relevant stages and the risk factors into account.
The objective of this module is to introduce participants to the basis of people management in organizations, allowing them to identify the internal and external situational factors of human resource management which are considered the most influential. It examines the different sub-systems that constitute human resource management and their connections
Participants will explore the opportunities and limitations of Spain as a target market, as well as the existing evaluation models for international market entry ventures. This course also analyzes the economic characteristics of Spanish development in relation to the main world economies in the frame of globalization.
This module provides a broad understanding of the dynamic process of change and competition created by the European Union and its effect on contemporary Europe. It begins with a basic overview of the Union’s history, and continues with concepts of Europe without frontiers and how Europe’s industrial structure is adjusting to the new environment.
Interpersonal and self-management skills are crucial for an individual’s success in the business world. The objective of this module is to encourage participants to assess, reflect on and develop their interpersonal skills. The course also facilitates the development of self-management skills so that participants feel capable of operating effectively in a work environment.
International operations need to be assessed very thoroughly when dealing with aspects such as quality control, stock management and distribution. Using modern management methods, this module shows the relationships between the needs of the firm and explains how the company can best integrate them in the production process.
The participants will learn about cash-flow management and the planning of immediate financial needs as well as, in the longer term, the notion of future value in the decision to invest. The course will also introduce the theories and concepts in the decision of how to fund such investments.
Attitudes and behaviours vary in different cultural environments. The aim of this module is to help participants understand how to match the international communication of a company with its desired image amongst international customers. This module also presents the different types of communication channels and how to utilize each one of them to achieve the highest level of communication.
This module focuses on cost analysis and control in order to give participants a clear view of the relationship between the volumes produced by the firm and its profits. The course also covers planning and controlling methods, such as budgeting, the role of responsibility centres and the determination of transfer price.
As a complement and development from the teachings in the different areas mentioned, each participant in the program must carry out either a project based on the creation of a company or a study of an already-existing company. This project essentially deals with business relationships between Spain, France, and the rest of the world. A tutor will be assigned in Spain or France, depending on the topic selected by the participant.
The business community must respect a number of values. This module emphasizes on the role of ethics in an international environment and its influence on business management behaviours. The course gives participants better understanding of the costs linked to the introduction of ethical behaviours in businesses, but also the opportunities.
Participants will gain a critical understanding of the French market and French business practices. The course will look at the strengths and weaknesses of France and its economy as a potential for foreign direct investment and as a way into the European marketplace, particularly in the service sector.
All international activities bear a notion of risk. The objective of this course is to explore the risks which are inherent to international business, as well as to list them, to asses them and to provide the necessary tools and knowledge to protect the firm from them and their consequences. The approach will be both theoretical and practical (insurance and coverage techniques).
International strategy helps the company select the right markets for its products or services. In each case, the participant will decide on the best entry option, as far as the range of products or services, the price, the distribution channels, potential customers and competitors are concerned.
Spanish and French classes will be offered in Madrid and Paris over the period of the program. Both locations will offer language classes on a voluntary basis with the aim to enable participants to better integrate their studying environment and complete their program with improved linguistic skills.
Full Time MBA